Entries for our 2021 award are now open — the deadline to enter is midnight on March 31

 

Welcome to the entry guidelines and online entry form for the MJA Award for Excellence in PR, supported by the Healthcare Communications Association (HCA) and Stempra.

Please read the following guidelines after which you will find the online entry form.

The MJA Award for Excellence in PR

Purpose

This award recognises excellence in developing and carrying out PR that engages with journalists to support the communication aims. (Please note: your entry must include engagement with journalists.)

Guidelines

Projects executed between January 1, 2020 and  December 31, 2020 are eligible for the award. (Projects may also be ongoing after this date.)

Judges will be looking for evidence the communications team has understood what journalists want from media materials / campaign and have identified messages which have genuine news value and interest, and communicated them in a clear and engaging manner.

Only one file (PDF format, less than 8MB) of materials can be uploaded to the entry form, but entries may mention other supporting information such as reports and surveys.   If this file size proves insufficient or problematic, then please contact admin@mjauk.org to discuss and arrange alternatives.

Aims and objectives

The form will allow you, in no more than 500 words, to explain the key objectives of your work. Areas you may wish to cover include:

What process was used to decide the angle or angles which were likely to be of most interest to journalists?

Were there any restraints on what could be said or done in terms of the brief, ABPI Code compliance, MHRA permitted claims etc?

Were there any challenges in terms of timing or logistics?

Evidence of success

The form will allow you in, no more than 700 words, to explain how your work achieved these objectives. Judges may consider how much media coverage was achieved, but entries will be judged primarily on content and execution. Questions you may wish to consider include:

Were materials sent to a named journalist or news-desks?
Did the press release target particular journalists or publications?
Where any additional materials or supporting evidence commissioned?
What was ‘new’ or ‘newsworthy’?
Were interviews with experts, patients or any other spokespeople arranged at short notice? Were after-hours numbers provided?
If case studies were offered, were a number of case studies available for interview, or was the same person offered to all media outlets?
Did you overcome any particular challenge such as a taboo subject, niche target audience, media fatigue?
Was there anything about this press release or campaign which illustrated a particularly strong relationship and/or understanding of the media?
Did you include quotes and commentary from experts or stakeholders — if so, what was the rationale for choosing this/these people?
Did you include quotes from a patient or consumer — if so, what was the rationale for choosing this person?

Cost

General Entry: £300 

Once you submit your entry form you will be directed to a confirmation page with details of how to pay your entry fee (Paypal/Credit or Debit Card/BACS).

Confirmation

If after clicking submit on the entry form you are brought back to this page, scroll down as there will be an error in your entry most likely with some required field not completed correctly.  If your submission is successful you will taken to a confirmation page with details of how to pay your entry fee.  You will also receive an email confirmation of your entry containing all the details you entered into the form.  If you do not receive this email, check your spam and if there is still no confirmation, please get in touch to ensure your entry has been successfully submitted admin@mjauk.org

Closing Date

The Award closes to entry at midnight on Wednesday March 31, 2021

Awards Ceremony

The winner will be announced at the MJA Awards Ceremony on Wednesday June 23, 2021. The ceremony will be held at the Barber-Surgeon’s Hall in Central London. Those shortlisted for this Award will be able to purchase tickets to attend the Ceremony.  All entrants will be contacted regarding the shortlist during May 2021.

Queries

Please contact:  Sallie Robins on 07733 330344 or at admin@mjauk.org.

MJA Award for Excellence in PR - Entry Form

  • The information provided in this entry form will be for the judges only and not shared any further. The judges will treat the information as confidential and not for any other purpose than to judge the award.
  • This is the organisation that will be named on the trophy and in surrounding publicity
  • For PR agencies and communications companies please let us know you who you were working for on this campaign. For communications teams working directly within a company, and for that company, leave blank
    We need to ensure that you have permission to submit this entry from the company named
  • Accepted file types: pdf.
    The form will only allow one file (PDF format, less than 8MB) to be uploaded to the entry form. If this proves insufficient and a larger file size is necessary please contact admin@mjauk.org to organise submission. Your entries may of course mention other supporting information such as reports and surveys and include links where felt useful/necessary.
  • In no more than 500 words, explain the key objectives of your work. Areas you may wish to cover include: What process was used to decide the angle or angles which were likely to be of most interest to journalists? Were there any restraints on what could be said or done in terms of the brief, ABPI Code compliance, MHRA permitted claims etc Were there any challenges in terms of timing or logistics?
  • In no more than 700 words, explain how your work achieved these objectives. Judges may consider how much media coverage was achieved, but entries will be judged primarily on content and execution. Questions you may wish to consider include: Were materials sent to a named journalist or news-desks? Did the press release target particular journalists or publications? Where any additional materials or supporting evidence commissioned? What was ‘new’ or ‘newsworthy’? Were interviews with experts, patients or any other spokespeople arranged at short notice? Were after-hours numbers provided? If case studies were offered, were a number of case studies available for interview, or was the same person offered to all media outlets? Did you overcome any particular challenge such as a taboo subject, niche target audience, media fatigue? Was there anything about this press release or campaign which illustrated a particularly strong relationship and/or understanding of the media? Did you include quotes and commentary from experts or stakeholders — if so, what was the rationale for choosing this/these people? Did you include quotes from a patient or consumer — if so, what was the rationale for choosing this person?