The inaugural MJA Award for Excellence in PR has been won by the University of Bath for their media campaign to publicise new research on the way targeted exercise can reduce rugby injuries.
Media and PR Manager Andrew Dunne was presented with the trophy by MJA Chair, Lawrence McGinty.
They beat off stiff competition from Reynolds-MacKenzie, who clinched two shortlisted places with work for Creating a Faithful Following for Bristol Myers Squibb and the Born to be ADHD report for Shire.
Also shortlisted were Jungle Cat Solutions, for A breath of Fresh Air? — a report for Puressentiel — and Hanover Communications for their work with CMR Surgical.
Explaining why the MJA had taken the unusual step of introducing an award for excellence in PR, Lawrence asked journalists at the awards ceremony to raise their hand if they had ever received a poorly communicated press release — and was greeted with a sea of arms. He then asked how many had actually offered feedback, or done anything to try to improve the quality of press materials we receive — and only a handful of arms remained raised.
And that is why the MJA has taken the unusual step of partnering with the Healthcare Communications Association to launch the MJA Award for Excellence in PR — the ultimate accolade for any agency or communications team working in the health and medical sector.
As Mike Dixon, chair of the HCA, says: “There are many awards available for healthcare PR teams to enter, but only this MJA award is judged by journalists themselves. For a PR team, that makes gaining recognitiion in this award very special indeed.”
Click here for a full list of winners of the 2018 MJA Awards.
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