Welcome to the entry guidelines and online entry form for the new MJA Award for Excellence in PR, supported by the Healthcare Communications Association (HCA).
Please read the following guidelines after which you will find the online entry form (please note the form will only accept entries once the Award opens for entry, week commencing Monday March 19, 2018).
This Award closes to entry on April 30, 2018 at midnight.
Judges will be looking for evidence the PR agency or communications team has understood what journalists want from a press release and/or media campaign and have identified messages which have genuine news value and interest, and communicated them in a clear and engaging manner.
Only one file (PDF format) of press materials can be uploaded to the entry form, but entries may mention other supporting information such as reports and surveys.
Aims and objectives of the campaign or press release
The form will allow you in no more than 500 words to explain the key objectives of the campaign and/or press release. Areas you may wish to cover include:
What process was used to decide the angle or angles which were likely to be of most interest to journalists?
Were there any restraints on what could be said or done in terms of the brief, ABPI Code compliance, MHRA permitted claims etc
Were there any challenges in terms of timing or logistics?
Evidence of success
The form will allow you in no more than 700 words to explain how the campaign or press release achieved these objectives. Judges may consider how much media coverage was achieved, but entries will be judged primarily on content and execution. Questions you may wish to consider include:
Was the release or campaign materials sent to a named journalist or news-desks?
Did the press release target particular journalists or publications?
Where any additional materials or supporting evidence commissioned?
What was ‘new’ or ‘newsworthy’ about the press release or campaign?
Were interviews with experts, patients or any other spokespeople arranged at short notice? Were after-hours numbers provided?
If case studies were offered, were a number of case studies available for interview, or was the same person offered to all media outlets?
Did the press release or campaign overcome any particular challenge such as a taboo subject, niche target audience, media fatigue?
Was there anything about this press release or campaign which illustrated a particularly strong relationship and/or understanding of the media?
Did the campaign or press release include quotes and commentary from experts or stakeholders — if so, what was the rationale for choosing this/these people?
Did the campaign or press release include quotes from a patient or consumer — if so, what was the rationale for choosing this person?
The cost of entry is £300 (no VAT chargable). Once you submit your entry form you will be directed to a confirmation page with details of how to pay your entry fee (Paypal/Credit or Debit Card/BACS).
You will receive an email confirmation of your entry containing all the details you entered into the form.
The form will close to entries on April 30, 2018 at midnight
The winner will be announced at the MJA Awards Ceremony on Wednesday June 20, 2018. Those shortlisted for this Award will be able to purchase tickets to attend the Ceremony. All entrants will be contacted regarding the shortlist at the start of June 2018.
Please contact: Sallie Robins 07733 330344 email@example.com
Thank you for your interest and we look forward to receiving your entry